What Is Cost Per Acquisition (CPA)?

Cost Per Acquisition (CPA) measures how much it costs to get one paying customer from a marketing campaign.

CPA is crucial for advertisers because it shows how much they spend to make a sale or achieve a goal.

Cost Per Acquisition (CPA) Formula

To find CPA, use this formula: CPA = Total Cost of Campaign / Number of Acquisitions

For example, if an advertiser spends $5,000 on ads and gets 100 customers: CPA = $5,000 / 100 = $50

So, it costs $50 to gain each new customer.