This year, later in India, the thirteenth Men’s ODI Cricket World Cup organized by the International Cricket Council (ICC) will take place. The 2023 ICC Men’s Cricket World Cup is scheduled to begin on October 5 and is expected to feature a US$10 million prize fund.
Brands are eager for their products and logos to be displayed during the World Cup, just as fans are excited about the event.
OFFICIAL PARTNERS
MRF Tyres
MRF Ltd. began as a tiny toy balloon company in 1946. The company partnered with Tire & Rubber Company USA on a technical project to introduce MRF Tires in 1960.
MRF Tyres became a global partner for ICC events from 2016 to 2020 due to a four-year agreement that the ICC and the company announced in January 2016. The parties also decided to extend the agreement further. With this agreement, MRF Tyres is now the official automotive partner of every ICC event.
Booking.com
Founded in 1996, Booking.com is an Amsterdam-based online travel agency of Dutch origin.
The ICC and Booking.com announced in March 2019 that they would be entering into a strategic five-year partnership. As per the agreement, Booking.com would be the exclusive partner for making reservations for lodging and attractions for all ICC events. The ICC launched “Ultimate Cricket Stay” in partnership with Booking.com to give fans an unforgettable match-going experience.
Mastercard
Mastercard holders can take advantage of a special 24-hour ticket pre-sale window as part of the agreement. They can also enjoy several other perks, such as the chance to meet and greet cricket legends and get up close and personal with the Men’s Cricket World Cup trophy.
Aramco
The integrated energy and chemicals company Aramco joined the global cricket governing body as a Global Partner of the Cricket World Cup in October 2022, with a multi-year agreement.
As part of the partnership, Aramco holds the naming rights to the ICC Player of the Month awards in addition to sponsoring significant ICC events.
Emirates
Founded in 1985, Emirates is an airline based in the United Arab Emirates and a subsidiary of The Emirates Group, which is owned by the Investment Corporation of Dubai.
The ICC was first sponsored by Emirates in 2002. It fortified its ties with the ICC in 2007 and assumed official sponsorship of its panel of umpires and match referees from that year until 2015.
As part of a seven-year agreement, the ICC and Emirates renewed their agreement in 2016 and extended it to 2023. Emirates is continuing to sponsor the Emirates Elite Panel of ICC Umpires and Match Referees through this extended agreement. The umpires’ uniforms prominently feature Emirates branding while they officiate at all international ICC matches.
IndusInd Bank
Founded in 1994, India’s Induslnd Bank Limited is a financial services company headquartered in Mumbai.
In September 2023, India Bank inked a multi-year partnership agreement with the ICC ahead of the 2023 Cricket World Cup, thereby becoming a global partner for the competition and subsequent ICC events.
IndusInd Bank is prepared to provide a wide range of thrilling events and promotions for its clients, staff, and cricket enthusiasts as a Global Partner for the 2023 Cricket World Cup.
Bira91
B9 Beverages Pvt. Ltd. introduced Bira91, an Indian craft beer brand, in 2015.
A five-year agreement between Bira91 and the ICC was signed in November 2018 and will last until 2023. The ICC World Test Championship, the ICC U19 Cricket World Cup, the ICC Women’s Championship, the ICC Cricket World Cup, and the ICC T20 World Cup are among the international ICC competitions that Bira91 is an official sponsor of.
Through its product line, Bira91 incorporates the partnership into in-venue activations at all ICC events as well as broadcast and digital platforms.
Polycab
After signing a partnership agreement in February 2023, the ICC named electrical goods company Polycab as an official partner of all its major events in 2023.
The 2023 ICC World Test Championship Final in the UK, the 2023 ICC Women’s T20 World Cup in South Africa, and the 2023 ICC Men’s Cricket World Cup in India are all sponsored by Polycab as part of this partnership.
Coca-Cola (Thums Up)
Coca-Cola, the American beverage company established in 1886, is famous for its global sponsorships in sports. In July 2019, it announced a five-year partnership with the ICC, covering all ICC events worldwide through 2024. Coca-Cola’s Thums Up is the official non-alcoholic partner of the ICC Cricket World Cup in India.
Upstox
Mumbai-based Upstox is an Indian online investment firm that was established in 2010.
Under the terms of their partnership agreement, which runs from 2021 to 2023, Upstox is now an official partner of the organization that oversees world cricket.
Nissan
Nissan is a multinational automaker with headquarters in Japan that was established in 1933. The company is global in scope and sells its products under the Nissan, Infinity, and Datsun brands. Since 2005, Nissan has continued to be present in the Indian market.
Nissan became an international ICC partner upon the announcement of an eight-year partnership between the ICC and Nissan in October 2015. Under the terms of the agreement, which expires in 2023, Nissan will become the official global sponsor of international cricket competitions, such as the ICC Champions Trophy, ICC World Twenty20, ICC Cricket World Cup, Under-19, women’s cricket, and qualifying events.
Nium
Nium is a fintech company that offers businesses payment and card issuing solutions on a global platform for the contemporary money movement. Mumbai, India, is home to Nium, which was established in 2015.
Nium was officially onboarded as an official fintech infrastructure partner of the ICC in October 2021, following the announcement of an agreement. As an official ICC partner, Nium executes exclusive fan and client activations at ICC events in addition to promoting its association across broadcast and digital platforms. Through the partnership, Nium is able to use creative campaigns that showcase the potential of fintech to make international money transfers quicker, safer, and easier in order to engage the world’s passionate cricket fans.
Oppo
Located in Dongguan, Guangdong, Oppo is a Chinese telecommunications company that was established in 2004.
In 2015, Oppo and the ICC signed a four-year agreement that established Oppo as the organization’s official mobile handset and headset partner. The two sides decided to extend their agreement until the end of 2023, in December 2019. With this agreement, Oppo will remain the official headphone and mobile handset partner of the ICC and all of its related events.
DP World
DP World is an Emirati multinational logistics company headquartered in Dubai, United Arab Emirates, formed in 2005 through the merger of Dubai Ports Authority and Dubai Ports International. Its areas of expertise include free trade zones, port terminal operations, maritime services, and cargo logistics.
DP World declared in June 2023 that it had inked a long-term partnership agreement with the ICC. In accordance with the agreement, DP World assumed the role of the ICC’s official global logistics partner, beginning with the 2023 ICC World Test Championship Final in England and extending to all of the organization’s major men’s and women’s cricket competitions, such as the ICC Champions Trophy, ICC T20 World Cup, and ICC Cricket World Cup.
Additionally, by supporting the ICC’s “Curio Cricket Programme,” which aims to spread the game throughout the globe and highlight cricket’s beneficial effects on society as a whole, DP World hopes to deepen the bond between local communities and the game.
Royal Stag
Indian whisky brand Royal Stag was introduced in 1995. With the ICC, Pernod Ricard India Pvt. Ltd., the company that makes Royal Stag whisky, has inked a five-year global partnership agreement reportedly valued at US$5–6 million annually.
As an official partner, Royal Stag is well-represented at all global ICC tournaments, including the Women’s World Cup, the World Test Championship, the U19 World Cup, the Cricket World Cup, and the T20 World Cup, through broadcast, digital, and on-ground activations.
Dream11
Users of the 2008-founded Indian fantasy sports platform Dream11 can play basketball, handball, kabaddi, hockey, football, and cricket.
Dream11 became the ICC’s official fantasy game partner in November 2018 after the two parties announced an exclusive global partnership agreement that would last until 2023.
Cricket fans can choose their fantasy teams via Dream11 after the official team rosters for all official ICC international events are revealed. Furthermore, Dream11 is incorporated into all branding and promotional materials for ICC events.
Jacob’s Creek
Founded in 1847, Orlando Wines is an Australian company best known for its 1976 release of Jacob’s Creek wine.
The International Conference of Wine (ICC) officially welcomed Jacob’s Creek as a partner in June 2021. With the first World Test Championship Final held in Southampton, UK, in 2021, the three-year strategic partnership got underway.
FanCraze
In January 2022, the ICC and the cricket NFT platform FanCraze partnered. FanCraze introduced Crictos, an official and exclusive digital collectable line that commemorates some of the most significant and unforgettable moments in international cricket.
TYKA
After an agreement was signed in October 2021, TYKA was declared an official partner of the ICC. Since serving as the Men’s T20 World Cup’s official apparel supplier in 2021, TYKA has supplied all official match uniforms and tournament staff attire for significant ICC events.
Near Foundation
The ICC named Near Foundation as its official blockchain partner in September 2023 and stated that the organization would leverage Web 3. collectable to create new digital experiences that would increase fan engagement and grow the game through the end of 2025.
As part of the agreement, it was revealed that the partnership would launch with a pre-match strategy challenge ahead of the 2023 World Cup, with prizes, including match tickets, going to the top-performing players.
Mphasis
The ICC announced Mphasis as the tech partner for the 2023 Men’s Cricket World Cup. Mphasis will use VR and Web3 technologies to enhance digital experiences for fans.
boAt
In October 2023, the Indian audio and wearables brand announced that they had signed a partnership agreement with the ICC. This made them the official licensee of the 2023 CWC. As part of the deal, BoAt has launched a limited-edition range of smartwatches that the Cricket World Cup inspires.