Because cricket is so well-liked, brands can profit greatly by partnering with well-known athletes like MS Dhoni, Virat Kohli, and Rohit Sharma. Not only are these cricket superstars on the field, but they also dominate the advertising industry.
Cricket Ads Are Getting More Popular
A report says that spending on ads featuring sports stars has gone up by 20%. This means more and more companies are using cricket players to sell their stuff.
Virat Kohli is the Ad King
Virat Kohli is like the king of ads. He’s on top when it comes to cricketers promoting brands. Companies like Puma, Myntra, and Herble Life chose him because he has a lot of fans. And they’re willing to pay a lot of money for him to say good things about their products.
M.S. Dhoni is Great at Ads Too
M.S. Dhoni, the former captain, is also good at promoting brands. He works with companies like Asian Footwear and Swaraj Tractors. Dhoni knows how to turn his popularity into money by teaming up with big brands.
Rohit Sharma Likes Trying Different Brands
Rohit Sharma, another cricket star, doesn’t stick to one type of brand. He works with all sorts of companies, like Highlander, Dream11, and Max Life Insurance. Many people like him, and that’s why brands want him to talk about their products.
Big Money for Big Names
These cricket and sports stars get paid a lot of money for saying good things about products. Virat Kohli, Rohit Sharma, and M.S. Dhoni all ask for a lot of money, and brands are happy to pay because they know it helps them sell more. Even outside of cricket, Neeraj Chopra, who won a gold medal, is also in demand for ads. Companies from Tata Aia Life Insurance to P&G want him to promote their products. Everybody desires a share of his success.
Cricket Stars Are Also Ad Stars
In the world of cricket, players like M.S. Dhoni, Virat Kohli, and Rohit Sharma are not just good at playing; they’re also experts at helping brands sell things. Their popularity and success on the field make them super valuable to companies looking to boost their sales. Cricket isn’t just a game; it’s a big deal in the world of advertising too.